One 30–45 Minute Shoot. Sixty Ads.

Josiah — record the 15 short clips below (10 hooks, 3 bodies, 2 calls-to-action). Same shirt, same hat, same spot for all of them. We cut, caption, and assemble everything on our end.

📱 9:16 Vertical 🎙️ Talking Head ⏱️ ~15 clips to record 🧩 60 possible ads

The whole idea: Flathead Valley homeowners aren't shopping for the cheapest deck — they're shopping for someone they can trust. Every clip below makes a skeptical, burned-before homeowner feel hope that they finally found the real thing: great work, a fair price explained line by line, and people worth letting onto their property. Not the cheapest. The last deck builder they'll ever need.

🎣 Hooks0–4 seconds each · record all 10
The first 3 seconds are 80% of the ad. Re-take each one until the first line comes out like you'd say it across a fence. Don't memorize — read it twice, then say it your way. (Keep the numbers exact.)
1
The price filter
"Real talk: a professionally built deck in this valley starts around twenty grand, and most of ours land between forty and fifty. If that number made you choke, save yourself thirty seconds and scroll on. If it didn't — stick with me."
2
Burned homeowner
"If you've ever been burned by a contractor — or you're afraid you're about to be — this one's for you."
3
The $31K teardown
"I tore down a thirty-one-thousand-dollar deck that was eleven months old. Footings a foot deep, held together with nothing but screws. Let me tell you why that keeps happening in Montana."
4
The warranty bomb
"Almost every Trex deck I inspect in this valley was built wrong — and that warranty the homeowner thinks they have? Most were never even registered. Here's what's really going on."
5
The $80K truck
"Folks around here will drop eighty grand on a truck that loses value the second it leaves the lot — then choke at half that for a deck that adds value to their home and holds twenty years of family memories. Let's talk about that."
6
Three bids, no truth
"Three deck quotes. Three wildly different numbers. And no idea who's telling you the truth. Nobody warns you that the hardest part of building a deck is figuring out who to trust."
7
The $125 license
"In Montana, a hundred and twenty-five bucks makes you a licensed contractor. No experience, no testing. The guy who built the deck I just tore down? Fully licensed. Here's what that means for you."
8
Relief / hope
"If you've been looking for a deck builder in the Flathead Valley you can finally trust — take a breath. You can stop looking."
9
Who we are
"I'm Josiah Walker — born and raised in Montana, veteran, deck builder here in the Flathead Valley. Before you ever look at one of my bids, I want you to know exactly who you'd be letting onto your property."
10
Not the cheapest, the last
"We're not the cheapest deck builder in the Flathead Valley — we're the last one you'll ever need. There's a difference, and it's worth thirty seconds."

🥩 Bodies — "The Meat"

20–30 seconds each · record all 3

Slow down here — this is the part that earns the call. Any of these can follow any hook, so each one stands completely on its own.

The math nobody explains

"Let me give you real numbers, because nobody else will. On most composite decks in this valley, materials alone run twenty grand before a single board goes down — and a real crew costs thousands a week. So when a quote sounds too good to be true, it is. Somebody cut a corner you won't see until the boards warp or the railing pulls loose. Here's the funny part: I get shopped all the time. People think I'm expensive — then they collect their other bids and mine's suddenly the reasonable one. We charge exactly what it costs to do it right the first time, not a dollar more, and we walk you through every line of the estimate so you know where every dollar goes. That's a fair price. Not a cheap one."

Who we are — people, not contractors

"Here's something most people never think about until it goes wrong: a deck isn't just a purchase. It's people — on your property, around your family, for weeks. So look at who we are before you look at what we build. I'm a veteran. I was trained that you do it right the first time — no shortcuts, no excuses. I've spent hours helping homeowners who weren't even in our service area figure out what to watch out for, for free, because I live here, and I plan on looking my neighbors in the eye for the rest of my life. We show up when we say we will, we tell you the truth even when it costs us the job, and we treat your home like our own. The deck is just proof of how we operate."

Built for Montana, backed by Trex

"Montana kills decks. Freeze-thaw, snow load, baking summers — every mistake a contractor makes here gets exposed fast. I've torn down decks less than a year old with footings a foot deep, when the frost line demands three. That's why we engineer the parts you never see — footings, ledger, flashing, drainage. And here's what nobody tells you: a composite deck framed wrong starts waving and warping inside of three years, and it voids the warranty. We're the only TrexPro Platinum builder within 135 miles — a status that's earned through inspected builds and customer interviews, not bought. Your warranty actually gets registered and activated, and Trex backs our labor for four extra years on top of it. It might not be the lowest bid you get. It'll be the last deck you ever think about."

📣 Calls To Action

5–10 seconds each · record both

Soft — honest estimate

"If that sounds like the kind of builder you've been looking for, tap below and tell me about your project. I'll come out, walk your space, and give you an honest number — most of the time right there on the spot. No pressure, no games. Worst case? You get the truth for free."

Direct — book it yourself

"Tap the button, answer a few quick questions about your project, and pick a time that works for you — takes about a minute. I'll come to you, tell you exactly what your project needs — and what it doesn't. And if we're not the right fit, I'll tell you that too. That's a promise."

🧩 How It Comes Together

10 Hooks×3 Bodies×2 CTAs=60 Ads

Shoot order: all 10 hooks back-to-back (same wardrobe/spot), then the 3 bodies, then the 2 CTAs.
Consistency: identical shirt, hat, and setting for every clip — that's what lets any hook cut onto any body invisibly.
Setup: phone vertical at eye level (back camera), lens wiped, lapel mic on, outdoors — a finished deck or in front of the truck is perfect. Face the sun.
Delivery: talk to one person, not a camera. Pauses and small stumbles are good — real beats polished.
Logistics: a couple of takes per clip is plenty. Send the raw files — we cut, caption, and assemble everything.
Naming: WRC_H03 · WRC_M01 · WRC_CTA01 → WRC_FIN_H03-M01-CTA01

📝 Ad Copy (Post Text)

pick one per ad

Option A — The Warranty Nobody Has

Primary: Here's something I wish more homeowners in the Flathead Valley knew. Almost every Trex deck I inspect around here was built wrong — framed in a way that makes the boards wave and warp inside of three years. And the warranty those homeowners think they're covered by? Most were never even registered. The deck fails, they call Trex, and find out they were never covered at all. My name is Josiah Walker. I'm a veteran, born and raised in Montana, and I build decks here in the valley. Last spring I tore down a $31,000 deck that was eleven months old — footings a foot deep when our frost line demands three, held together with nothing but screws. In Montana, $125 and a hammer legally makes you a contractor. That's the whole test. We do it differently. We're the only TrexPro Platinum builder within 135 miles — a status Trex awards after inspecting your builds and interviewing your customers, not one you can buy. Every warranty we install gets registered and activated, and Trex backs our labor for four extra years on top of it. Fair warning: we're not the cheapest, and a real deck here starts around $20K — most of ours land between $40–50K. But it'll be built for Montana, covered in writing, and done right the first time. Tap below, tell me about your project, and pick a time that works for you. I'll come out, walk your space, and give you an honest number — usually on the spot. Worst case, you get the truth for free. — Josiah

Headline: The Only TrexPro Platinum Deck Builder Within 135 Miles

Description: Warranty registered. Built for Montana. Done right once.

Button: GET_QUOTE

Option B — The Truth About Deck Pricing

Primary: Let me give you the real numbers on what a deck costs in the Flathead Valley — because nobody else will. On most composite decks, materials alone run $20K+ before a single board goes down. A professional crew costs thousands a week in labor. So a professionally built deck here starts around $20K, and most of what we build lands between $40–50K. If somebody quotes you way under that, they didn't find a discount — they cut a corner you won't see until the boards warp, the railing pulls loose, or the footings heave. I've torn down a $31K deck that was eleven months old for exactly those reasons. And here's the part that surprises people: I get shopped all the time. Homeowners think I'm expensive — until they collect their other bids and mine's suddenly the reasonable one. I'm Josiah Walker — veteran, born and raised in Montana. We charge exactly what it costs to do it right the first time, not a dollar more, and we walk you through every line of the estimate. We're also the only TrexPro Platinum builder within 135 miles, which means your warranty actually gets registered — and Trex backs our labor for 4 extra years. Think about it this way: people around here drop $80K on a truck that loses value the day they drive it off the lot. A deck built right adds value to your home — and holds twenty years of barbecues, birthdays, and slow Saturday mornings. Tap below, tell me about your project, and pick a time. I'll come out, walk your space, and give you an honest number — usually on the spot. No pressure, no games. — Josiah

Headline: What a Deck Actually Costs in the Flathead Valley

Description: Straight numbers. Fair price. Built for Montana.

Button: GET_QUOTE

Option C — Take a Breath

Primary: If you've been looking for a deck builder in the Flathead Valley you can actually trust — take a breath. You found him. Veteran-owned. The only TrexPro Platinum builder within 135 miles. Not the cheapest (real decks here start around $20K) — just done right the first time, at a price we'll explain line by line. Answer a few quick questions and pick a time that works for you. Josiah comes to you with an honest number, usually on the spot. Worst case? You get the truth for free.

Headline: Finally — A Deck Builder You Can Trust

Description: Veteran-owned. TrexPro Platinum. Fair price, explained.

Button: BOOK_NOW